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--- tags: jothon, sns --- # Jothon SNS 工作頻道 g0v Slack #jothon-ig-fb-line-newsletter :::info 目錄 [TOC] ::: ## 方案規劃 ### 作為接觸新朋友的【入口】 已建立: - 揪松 IG - FB 後勤社團 - 揪松 FB 粉專 尚未建立: - Threads 似乎也可以建立並同步 IG 發文內容 - 但應該就佛系經營 - Dcard 定位釐清 - IG, FB 粉專, 轉貼至 FB 後勤社團 & 零時小學校 FB 社團,這類管道作為 曝光觸及 - 但最終還是需要引導當下看到貼文內容的使用者,完成以下動作: - 訂閱電子報 - 加入揪松團 Line 群組 - 實際做法可能是:揪松團的每則貼文,貼文末段均提供 訂閱電子報與加入 LINE 的網址 ### 促使使用者完成以下【動作】 #### A. 加入可以直接傳遞資訊的管道 :::success 選項一:加入揪松團 Line http://bit.ly/jothon-LINE ::: 觸及率 - 2025.01 總人數 345 位 - [採用此估算數字] 一則貼文 10 天後,163 位已讀,比例為:47 % - [不採用此估算數字] 一則貼文放置長期的已讀者人數,可視為 200 位,比例為:58 % 優點: - 可以讓使用者保持匿名 - 可以審核加入者避免廣告帳號 - 內容可以口語化,頻率比較日常,也適合揪團、發文討論 - [待確認] 群組有總人數上限嗎? 課題: - 新加入者,需要揪松團手動確認是否加入,依據問題的回答內容來判斷 - 沒有無聲傳送的功能,所以發文時間點要挑選減少干擾的時間段 - 長期則是 LINE 群組對於揪松團來說,其實是沒有使用者的聯繫方式與個人資訊,一旦此工具有所改變,大概就是提供 跳槽 途徑之類的 :::success 選項二:訂閱電子報 https://g0v-jothon.oen.tw/ ::: 溝通頻率 - 每月一封 - 揪松團電子報訂閱群組 + 零時小學校受眾 - 20250124 pm 7:00 總發送數 3,880 人 | 發送失敗 69 人 - 20250124 寄信後 1 小時,pm 8:00 已開信 1,384 人 | 開信率 36.3% - 20250201 寄信後 8 天,pm 4:00 已開信 1,586 人 | 開信率 41.6% - 20250207 寄信後 14 天,pm 6:00 已開信 1,635 人 | 開信率 42.9% - 預計持續在後台,建立不同屬性的名單群組 課題 - 需要費用,一封信 0.03 元 - 目前頻率採用「每月一封」 - 揪松團電子報的投稿機制,也需要再檢視,讓社群可以供稿一起活用電子報 - 發文注意事項: - https://g0v.hackmd.io/KkHvFdC3QRyFGNQNlcnVEg?view :::success 【評估暫不推廣】選項三:加入小學校 line 官方帳號 https://line.me/R/ti/p/@295heehv ::: 特點描述 - 2025.01 人數 366 位,會開封訊息 92 位,大約為 25% - 這個傳訊息要費用 - 長期來看,不太適合作為持續型宣傳方式 - 目前揪松團傾向於作為自助式問答與核發零時小學校影片認證的工具 宣傳方式 - 目前免費額度每月能傳 200 則 - 需要設定「受眾」 - 有先採用「上一則訊息有打開的人」來當作受眾,大約 80 位,人數還在每月訊息免費額度內 #### B. 從上面管道通知近期活動,邀請報名 https://g0v.hackmd.io/@jothon/event --- ## 貼文靈感蒐集 https://www.facebook.com/watch?v=2594912550699750&locale=zh_TW ## 其他筆記 電子報工具 https://www.holakevinfang.com/email-marketing/use-convertkit-to-create-email-newsletter-tutorial/

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