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--- tags: OGP, 2024 --- # OGP: 建置選舉廣告登錄平台 ## 承諾事項名稱 建置選舉廣告登錄平台 ## 問題界定 在都會鬧區一面選舉看板一個月可能就要四五萬元,超過一名競辦人員費用,而有些立委總統市長擬參選人可能整個城市放了幾百面看板,造成「宣傳支出」是選舉中最高比例支出。許多看板不一定是參選人自己花費的,而是支持者或是支持財團出錢放的,造成公開政治獻金內的紀錄可能只是冰山一角,更多地下金流在看不到的地方,也因此造成不公平的選舉,讓財團可以在不被公開的情況下資助友善財團的候選人,而讓整個政府更向財團傾斜而非人民。 例如[拉脫維亞](https://www.readr.tw/post/1089)就有這樣的平台,需要上網公開該看板的收據,並且要揭露買家、賣家、價格、時間等,這樣才能讓廣告支出金流透明化。 現代廣告也不只廣告看板,也有像西門町的大型電視牆,或是像 Youtube 業配(像是博恩賀瓏夜夜秀)、Podcast 等,如果能的話最好也要一並公開出資者,讓大家知道眼前收到的資訊是花多少錢換來的。 不只是正面廣告,現在也很多匿名人士會購買負面批評看板廣告,這種也應該要公開。 2019 年起 Facebook 也建立 Facebook Ad Library ,讓臉書競選廣告的資訊透明化,這些也希望能有對應的規則可以跟政治獻金做串連。 ## 承諾事項內容 1. 建立選舉廣告登錄平台,收錄各種候選人相關的廣告和支出紀錄 2. 研擬公職人員選舉罷免法,讓競選相關廣告要強制揭露透明化 3. 建立更容易的競選廣告登錄平台,並讓業者可以在提供服務後自行上去登錄,減輕參選人的行政負擔,轉嫁到收費的業者身上 ## 與核心價值的關係 透明 ## 填表人/機關/團體 g0v 開放政治獻金發起人 王向榮

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