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--- tags: 吉祥物 --- # 聲量分析 + 吉祥物角色 說明:採用關鍵字聲量工具,來協助吉祥物推動承辦單位,知道自己推出的角色效益 工具列舉: - Google Trend 用角色的名稱字詞,搜尋熱度的趨勢變化 - 使用頁面:https://trends.google.com.tw/trends/?geo=TW - 可以跨角色比較 - API - 使用教學 - https://www.maxlist.xyz/2018/06/17/python_google_trend/ - https://ithelp.ithome.com.tw/articles/10195071 - 可以嘗試批次掛上角色名稱,取得該角色的聲量折線圖 - 工具討論 - Google Trend 著重在搜尋熱度 - 不過可能角色若沒有非常熱門,Google Trend 顯示出不出結果 - 但不代表該角色並沒有經營,例如使用 FB 粉絲專頁日常經營 - OpView社群口碑資料庫 - https://www.opview.com.tw/product-trend - 試用:https://photos.app.goo.gl/VChYWEirEMHTL42t9 - i-Buzz - https://www.i-buzz.com.tw/api/application/1 - https://www.i-buzz.com.tw/user/contact - 更多工具:https://www.gvm.com.tw/article/53311 ## QSearch Trend+ 應用於 吉祥物角色 聲量分析 20220223 chewei 用吉祥物資料庫專案,申請 QSearch Service Free Trial,20220224 QSearch 的 Rik 有展示 [Trend+ 社群分析與網路聲量工具](https://zh-tw.qsearch.cc/platform/trend-plus) 工具操作,過程中用三個角色 熊讚、虱目魚小子、貓裏喵 來 demo 近期角色在各種渠道的聲量狀況 - 可看到 貓裏喵 目前有透過 社群媒體抽獎文 來維繫聲量,Rik 覺得整體算是蠻有基礎可以強化運用 - 虱目魚小子 官方近期沒有任何動作,但反而有論壇文章會談及 虱目魚小子 目前 Rik 願意提供 一週 的工具試用期,我這邊想問問專案頻道中的朋友,有沒有人有興趣一起來試用,並透過試用期 累積一些預設發問題目與工具分析結果 **跳坑請填:chewei,** 預計先蒐集一段時間,chewei 會在統計試用人數給 Rik ## 查找困難 - 角色同名 - 角色名稱與其他事物同名 # 想用這類工具探討什麼題目?歡迎提供 建立單一角色圖鑑網頁,包含「活躍度圖表」 - [圖鑑畫面構想簡報](https://docs.google.com/presentation/d/1iu7xUrfRoRDe3feWRxfa74iwD9-2dJbRCJvjlc5ysCc/edit) - 活躍度圖表,例如嵌入 Google Trend - 貓裏喵 https://trends.google.com.tw/trends/explore?q=%E8%B2%93%E8%A3%8F%E5%96%B5&geo=TW - 可以嘗試批次掛上角色名稱,取得該角色的聲量折線圖 把聲量表現資料,與該單位的業務 KPI 相關資料,放在一起探討 - 業務機關 KPI 項目,例如活動人次、銷量等有時間格式的資料 從聲量表現,歸納一些類型與手法 - 虱目魚小子? - 沒有充裕行銷預算的期間,如何保溫? - 在大型活動時間點之間,定期辦抽獎,可能會是本益比較佳的保溫方式 - 經費模式,採用開口合約概念? - 實體景點,用角色名稱取名,例如貓裏喵公園,可讓此名稱不會完全仰賴行銷活動,也能透過景點被查找的方式觸及至更多使用者 舉辦一個 慰靈祭 - 用免費的 Google Trend 找出被冷落的公部門吉祥物 - 如何定義被冷落? - 方案一:抓一個數值當基準,分成以上或以下 - 方案二:全部的角色聲量表現的數值後段角色

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